Despite a disappointing season for Dale Earnhardt Jr., sponsor Budweiser received the most exposure during NASCAR telecasts in 2005 in research conducted by Joyce Julius and Associates.
Budweiser's exposure was valued at $149 million. Completing the top five: Lowe's (Jimmie Johnson), $140.2 million; Home Depot (Tony Stewart), $125 million; NAPA (Michael Waltrip), $105.5 million; and DuPont (Jeff Gordon), $84.7 million.
