Michael Waltrip has partnered with The Fisher Center for Alzheimer's Research Foundation to announce the ‘Preserving Your Memory’ campaign in efforts to help fund Alzheimer’s disease (AD) research. The campaign’s objective is to raise $100 million dollars over the next five years for continued studies.
“There is no cure for Alzheimer’s,” said Waltrip. “Millions of people suffer from the disease and most families have been touched by it in some way or another. I know, through personal experience, the devastation and destruction this disease causes to our loved ones. It is a disease that strikes fear in my heart for those who are directly and indirectly affected by the disease.”
Waltrip is challenging people to make a donation to help find a cure for Alzheimer's disease.
“‘The Waltrip Challenge’ is a personal fundraising tactic we will be promoting in the upcoming months in conjunction with the Foundation's new campaign launch,” said Waltrip. “Its purpose is to raise money for Alzheimer’s research and increase awareness throughout the country and the NASCAR community.”
Through visiting www.waltripchallenge.com or www.alzinfo.org websites, people can purchase a ‘Preserving Your Memory’ Forget-Me-Not pin, or a Get-Etched Memories product, which will generate much needed funds to aid Alzheimer’s disease research. To bring in additional donations, ‘The Waltrip Challenge’ initiative will also include a ‘Race Day Experience’ sweepstakes with Waltrip himself.
“You can visit those websites to purchase items that will generate funds for research,” said Waltrip. “The ‘Preserving Your Memory’ pin that’s on the site is something really special and symbolic of the Alzheimer’s disease.”
Waltrip is just as passionate about this campaign as he was about ‘Operation Marathon,’ where he raised $1 million dollars for the Victory Junction Gang Camp.
“‘Operation Marathon’ is something we hold dear to our hearts and I feel the same way about the ‘Preserving Your Memory’ campaign,” said Waltrip. “We were fortunate to be able to raise money for the Victory Junction Gang Camp. We hope we can do the same this time around.”
