CBL & Associates Properties, Inc. (NYSE:CBL) and Coca-Cola have teamed up for a second year to bring the exclusive Coca-Cola Racing Experience tour to 44 CBL malls across the country through August. Kyle Petty will challenge local NASCAR fans to a race in The Coca-Cola Show Car/Simulator at Walnut Square Mall in Dalton, GA, on Thursday, March 16, the first stop on the Coca-Cola Racing Experience Tour.
As part of the experience, fans at each participating mall can enter to win a trip to the Coca-Cola Family of Drivers Reunion in Atlanta at the end of October. The prize package features a chance to meet members of the Coca-Cola Family of Drivers and ride with one of them around the track at 160 miles per hour. The Grand Prize also includes roundtrip airfare for two to Atlanta, along with hotel and ground transportation. For more information about the Coca-Cola Racing Experience and a complete schedule of CBL malls tour stops, please visit cblproperties.com.
"With the success of last year's Racing Experience, we are excited to bring the tour to 44 CBL malls again this year," said Stephen Lebovitz, president of CBL & Associates Properties, Inc. "Last year's tour attracted an estimated attendance of more than 438,000 people, with 55,000 racing fans participating in the event. The Coca-Cola Racing Experience has proven to be a strong consumer draw for our malls that benefits our mall retailers and eateries."
Coca-Cola is the official soft drink of NASCAR and through its association with tracks and race teams has been involved in the sport for more than 40 years. The Coca-Cola Family of Drivers is a collection of popular drivers in the NASCAR NEXTEL Cup Series including 2005 Champion Tony Stewart, Kevin Harvick, Bobby Labonte, Kyle Petty, Jeff Burton, Michael Waltrip, Dale Jarrett, Elliott Sadler, Mark Martin, Carl Edwards, Jamie McMurray and Greg Biffle as well as former drivers Richard Petty and Ned Jarrett. Members of the Coca-Cola Family of Drivers make public appearances and are featured in print, radio, television and online advertising campaigns, in addition to appearing on vending machines, packaging, and billboards and point-of-sale materials. Coca-Cola is also title sponsor of the Coca-Cola 600, held annually at Lowe's Motor Speedway during Memorial Day weekend in Concord, N.C.
CBL & Associates Properties, Inc. is one of the largest and most experienced owners and developers of malls and shopping centers in the country. CBL owns, holds interests in or manages 132 properties, including 79 regional malls/open air centers. The properties are located in 27 states and total 74.0 million square feet including 2.0 million square feet of non-owned shopping centers managed for third parties. CBL currently has eleven projects under construction totaling approximately 2.3 million-square-feet including Phase II of Gulf Coast Town Center in Ft. Myers, FL; two open-air shopping centers; a community center, two associated centers and five expansions. In addition to its office in Chattanooga, TN, CBL has a regional office in Boston (Waltham), MA. Additional information can be found at http://cblproperties.com.
