Players Can Win a $50,000 Grand Prize, NASCAR NEXTEL Cup Series Race Tickets and More
"As the tax service of NASCAR, we're committed to creating new and exciting ways for NASCAR fans to connect on and off the track with their favorite sport," said Michael Lister, Chairman and Chief Executive Officer, Jackson Hewitt Tax Service. "Through our selected partners, millions of NASCAR fans and enthusiasts will have an opportunity to win a great prize."
Over Six Million Game Pieces Distributed
Official Game Cards will be distributed to potential winners across the country though relationships with Jackson Hewitt promotional partners. Cintas, the largest uniform supplier in North America and a NASCAR partner, will insert "Race In & Win" game pieces into the pockets of over 500,000 uniforms. Home 123, the official mortgage company of NASCAR, will include approximately two million game pieces as targeted direct mail stuffers. Blockbuster Video, the leading retail video and DVD rental chain, will package the cards into over 750,000 new release DVD titles.
In addition, Daytona USA, the official attraction of NASCAR, will distribute a "Race In & Win" game piece with every admission ticket sold from January through April. Partnering with the International Speedway Corporation allows Jackson Hewitt to reach a large portion of the nearly 400,000 annual guests to Daytona USA, including spectators at high-profile events such as Jackson Hewitt Pre-Season Thunder, Speedweek and the Daytona 500. Game pieces can also be obtained by mail with no purchase necessary.
Every Player Gets a Discount on Tax Preparation Services
Consumers who receive the "Race In & Win" ticket can scratch off the game card section to reveal a code and visit their nearest Jackson Hewitt location to see what they've won. With each game card, players either win one of over 1,000 great prizes OR receive a 20% discount off a customizable NASCAR- licensed Jackson Hewitt item. Plus, every game piece provides a separate scratch-off area revealing a $10 discount coupon on Jackson Hewitt tax preparation services. Consumers have until April 29, 2006 to bring their game pieces to any Jackson Hewitt location nationwide to see if they have won a prize.
The Jackson Hewitt Race In & Win Game is open to legal residents of the U.S. (excluding PR) ages 18 or older as of January 2, 2006, except persons who on or after January 2, 2006 were or are employees of Jackson Hewitt, Inc.; National Association for Stock Car Auto Racing, Inc. ("NASCAR"); International Speedway Corporation; Speedway Motor Corporation; their respective affiliates and subsidiaries; the judging organization; and any individual/company involved in the development /execution of the Game, and game piece suppliers, and the immediate families (parent, child, sibling and spouse) and household members of each such employee are not eligible. No purchase necessary to enter or win. Making a purchase will not increase your chances of winning. Void where prohibited. To obtain a copy of the Jackson Hewitt Race In & Win Game Official Rules and details on how to enter by mail, visit any Jackson Hewitt location or go to www.raceinandwin.com.
Entering its third year as "The Tax Service of NASCAR," Jackson Hewitt is an associate sponsor of the Roush Racing No. 16 National Guard Ford car driven by Greg Biffle. In addition to Biffle, Jackson Hewitt also has driver endorsement deals with NASCAR NEXTEL Cup Series drivers Michael Waltrip and Kasey Kahne. And for the first time, Jackson Hewitt Tax Service is the primary sponsor for the 2005 NASCAR Jackson Hewitt Preseason Thunder testing event at Daytona International Speedway.
About Jackson Hewitt Tax Service Inc.
Jackson Hewitt Tax Service Inc. (NYSE: JTX - News) is the second largest tax preparation service company in the United States with franchised and company- owned offices in 49 states and the District of Columbia. Specializing in electronic filing (IRS e-file), the Company provides full service, individual federal and state income tax preparation and facilitates related financial products. Most Jackson Hewitt offices are independently owned and operated. Jackson Hewitt is based in Parsippany, New Jersey. More information about the Company may be obtained by visiting the Company's Web site at http://www.jacksonhewitt.com. To locate the Jackson Hewitt office nearest to you, please call 1-800-234-1040.
