ANN ARBOR, Mich., Jan. 11 /PRNewswire/ -- Domino's Pizza (NYSE: DPZ), the
recognized world leader in pizza delivery, is going the distance with two-time
Daytona 500 winner Michael Waltrip as they extend their partnership into the
2006 NASCAR racing season.
Domino's will have an associate sponsorship throughout the 2006 racing
season on Waltrip's No. 55 NAPA Dodge. Additionally, Domino's will be a
primary sponsor on Waltrip's No. 55 Dodge during one NASCAR NEXTEL Cup Series
race. The agreement also provides Domino's the opportunity to continue
featuring Waltrip in NASCAR-themed commercials and promotions.
"Michael has done a great job in our commercials and serving as a Domino's
Pizza spokesman," said Ken Calwell, chief marketing officer for Domino's
Pizza. "We are happy to build on our relationship and to continue our
participation in this exciting sport."
Domino's became the "Official Pizza of NASCAR" in 2003.
"Since our original announcement of being named the Official Pizza of
NASCAR, we have propelled from the number three pizza choice among NASCAR fans
to number one," said Calwell. "Our research shows that NASCAR fans are six
times as likely to order Domino's because we are the Official Pizza. Our
advertising message, 'Make Race Day Domino's Pizza Day,' has been well
received by NASCAR fans."
About Domino's Pizza
Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery. Domino's is listed on the NYSE under the symbol "DPZ." Through its
primarily franchised system, Domino's operates a network of 7,945 franchised
and Company-owned stores in the United States and more than 50 countries. The
Domino's Pizza(R) brand, named a Megabrand by Advertising Age magazine, had
global retail sales of more than $4.6 billion in 2004, comprised of nearly
$3.2 billion domestically and more than $1.4 billion internationally.
Domino's Pizza was named "Chain of the Year" by Pizza Today magazine, the
leading publication of the pizza industry and is the "Official Pizza of
NASCAR(R)." More information on the Company, in English and Spanish, can be
found on the web at http://www.dominos.com .
