~~~~ The Mikey Observer ~~~~
Jackson Hewitt Tax Service Announces Exclusive Partnership with NASCAR
by Jackson Hewitt Tax Service Inc. PR
1 December 2004
Three-year Sponsorship Provides Promotional Opportunities and Driver Endorsements
PARSIPPANY, N.J., Dec. 1 /PRNewswire-FirstCall/ -- Jackson Hewitt Tax Service Inc. today announced a three-year sponsorship with NASCAR, in which Jackson Hewitt Tax Service will be known as "The Tax Service of NASCAR." Jackson Hewitt's motorsports marketing strategy also includes an endorsement sponsorship of three NASCAR NEXTEL Series drivers - Greg Biffle, No. 16 Ford, recent winner of the NASCAR NEXTEL Cup Ford 400 at Homestead - Miami Speedway; Michael Waltrip, No. 99 Chevrolet, two-time Daytona Champion; and Kasey Kahne, No. 9 Dodge, 2004 NASCAR NEXTEL Cup Rookie of the Year. These sponsorships, which were brokered by motorsports marketing agency, Just Marketing, will run through the 2007 tax season, and will also feature promotional offerings, guest appearances and use of the NASCAR trademark in marketing communications.
"We're thrilled to partner with NASCAR, one of America's most widely attended spectator sports," said Michael Lister, Chairman and Chief Executive Officer, Jackson Hewitt Tax Service Inc. "Our NASCAR partnership provides a powerful vehicle to promote the Jackson Hewitt Tax Service brand to the vast population of NASCAR fans."
"From a marketing perspective, this partnership is an incredible exposure opportunity for the Jackson Hewitt Tax Service brand to connect with over 75 million NASCAR fans in the U.S.," said Peter Tahinos, Senior Vice President of Marketing, Jackson Hewitt Tax Service Inc. "Like NASCAR, we're all about speed -- getting money in taxpayers' hands quickly. We're excited to bring NASCAR the significant benefits that Jackson Hewitt offers -- speed, value and excellent customer service."
The Jackson Hewitt Tax Service promotion for NASCAR fans will run from January 3, 2005 through April 30, 2005, and will provide customers with free NASCAR gear and a money-saving coupon. The coupon, which will be available on http://www.jacksonhewitt.com/racinggear, entitles customers to discounted tax preparation services at any of the over 4,900 Jackson Hewitt Tax Service locations nationwide. After redemption of the coupon, customers will be sent a free, NASCAR NEXTEL Cup Series schedule T-shirt and a race day cooler, featuring images of Greg Biffle, Michael Waltrip and Kasey Kahne.
"This is another example of NASCAR diversifying its sponsor base, particularly in financial services," said Brett Yormark, Vice President of Corporate Marketing for NASCAR. "Aligning our family-oriented sport with Jackson Hewitt Tax Service, a company known for professionally preparing tax returns and its dedication to customers, makes perfect sense."
Jackson Hewitt entered the world of NASCAR last year with its sponsorship of the Roush Racing No. 16 National Guard/Subway Ford Taurus car and its driver, Greg Biffle.
About Jackson Hewitt Tax Service Inc.
Jackson Hewitt Tax Service Inc. (NYSE: JTX - News) is the second largest tax preparation service company in the United States, with over 4,900 franchised and company-owned offices in 49 states and the District of Columbia. Specializing in electronic filing (IRS e-file), the Company provides full service, individual federal and state income tax preparation and facilitates related financial products. Most Jackson Hewitt offices are independently owned and operated. Jackson Hewitt is based in Parsippany, New Jersey. More information about the Company may be obtained by visiting the Company's Web site at http://www.jacksonhewitt.com.
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Source: Jackson Hewitt Tax Service Inc.
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